Ryan Zhang: Fintech and Web3 Leader Driving Mainstream Awareness and Adoption
As a judge at the 2025 NYU China–US Startup Competition, product leader and community builder Ryan Zhang brings a rare combination of Wall Street experience, Web3 insight, and public-interest focus to the next generation of founders.
On November 22, 2025, from 1:00 to 9:00 p.m. in New York, founders from both China and the United States will gather at NYU for the 2025 NYU China–US Startup Competition. Among the judges is Ryan Zhang, a fintech and Web3 product leader whose career has been defined by one consistent theme: refining traditional financial systems and building the bridge to Web3 and decentralized finance, helping make the next generation of the U.S. financial infrastructure more open, resilient, and accessible.
Only 15 judges being selected as the judges for this competition among more than 50 industry experts. Zhang was invited to serve on the judging panel and comment from a Web3 perspective, representing both his community initiative , BreakLine Society , and his non-profit venture , Arievia Foundation. His role is not to push every startup toward blockchain, but to evaluate how each team thinks about ownership, transparency, and interoperability in a digital economy that is rapidly being reshaped by Web3.
“My lens is simple,” Zhang explains. “Who owns the value your product creates, and can your system be trusted at scale? Web3 is just one set of tools to answer that question—but a very powerful one.”
Building Trust-Centric Finance in the U.S.
Before stepping into the Web3 and non-profit arenas, Zhang spent years building products inside some of the most demanding environments in U.S. financial services.
He worked as a product manager at USAA, the member-owned financial institution known for serving U.S. service members and their families. There, Zhang focused on digital banking experiences, collaborating with cross-functional teams to improve the reliability, clarity, and accessibility of core banking tools. Through these improvements, his work meaningfully supported U.S. veterans and active-duty military members and their families by helping them manage critical financial needs with greater confidence and ease. The work required meticulous attention to risk, compliance, and user experience—often for customers man’aging their finances across time zones and challenging circumstances.
Later, Zhang joined Goldman Sachs as a Senior Product Manager, supporting a major U.S. consumer credit program in partnership with a leading technology company. Operating in a tightly regulated and highly visible environment, he helped design and improve large-scale payment and credit experiences used by millions of customers.
Rather than emphasizing any single feature, Zhang highlights what these roles taught him about systems as a whole.
“When you work inside regulated financial institutions, you learn that great UX isn’t enough,” he says. “The underlying rails—risk, compliance, operations, and data—have to be just as well designed. Otherwise, people get hurt when something goes wrong.”
This grounding in trust, reliability, and consumer protection now shapes how he evaluates all forms of financial innovation, including Web3. It is also through this deep exposure to traditional finance that Zhang began to envision its next reform—recognizing how Web3 and decentralized finance could help address systemic risks like opaque processes, centralized points of failure, and limited user control by building more transparent, resilient, and user-owned financial rails.
A Pragmatic Web3 Perspective: Beyond Hype and Speculation
Zhang’s interest in Web3 did not come from speculation or trading. It came from seeing, firsthand, how difficult it can be to move money across borders, across platforms, and across different financial institutions.
As stablecoins, tokenized assets, and on-chain payments began to mature, he recognized their potential to address real infrastructure problems—if built and governed responsibly. Over the past several years, Zhang has advised and collaborated with Web3 and fintech teams on topics such as:
How stablecoins might reduce friction in cross-border payments and settlements.
How to design risk and compliance frameworks for on-chain products by borrowing best practices from traditional finance.
How to align user ownership and long-term incentives, instead of treating financial products purely as short-term growth engines.
His approach is distinctly pragmatic: Web3, in his view, should be judged by whether it improves reliability, transparency, and access—not by how novel it sounds.
“If the system becomes more fragile or more confusing for everyday users, that’s not progress,” Zhang says. “The bar should be higher, not lower, just because it’s new technology.”
BreakLine Society: A Community for Responsible Innovation
To take these conversations beyond conference rooms and closed meetings, Zhang founded BreakLine Society, a New York–based community that connects professionals from fintech, Web3, and creative industries.
BreakLine organizes events, panels, and forums that focus on real-world applications of Web3 and financial technology—such as stablecoins, tokenization, and cross-border payments—rather than pure speculation. The community has brought together founders, product leaders, investors, and legal experts to discuss how to build systems that are both innovative and compliant.
In these settings, Zhang often serves as moderator and curator, shaping dialogues that emphasize long-term value creation, regulatory awareness, and the social impact of financial infrastructure. Drawing on experience in both traditional finance and decentralized systems, he acts as a fluid bridge between institutional rigor and Web3 experimentation. He translates the constraints of regulation into constructive design principles and grounds emerging ideas in real-world financial needs.
Arievia Foundation: Institutionalizing Public-Interest Work
To give this public-interest work a more formal home, Zhang is in the process of building the Arievia Foundation, a non-profit platform dedicated to education, research, and ecosystem building at the intersection of finance and Web3.
The foundation’s mission is threefold:
Education – Create accessible content, workshops, and programs that demystify stablecoins, tokenization, and on-chain financial tools for students, professionals, and policymakers.
Dialogue – Provide a neutral venue where industry, academia, and regulators can have detailed, technically informed conversations about the future of financial infrastructure.
Impact Projects – Support initiatives that use Web3 tools to improve real-world outcomes—for example, by lowering cross-border remittance costs or improving transparency in financial aid and funding flows.
By placing this work under a non-profit structure, Zhang aims to ensure that it is guided by public-interest goals, rather than short-term market cycles.
Judging at NYU: Bringing a Web3 Lens to the Next Generation of Founders
The 2025 NYU China–US Startup Competition is a natural extension of Zhang’s cross-border and cross-domain work. On November 22, 2025, at NYU in New York City, he will serve as a judge throughout the event day, evaluating finalist teams across sectors such as healthcare, education, entertainment, and AI-driven marketing.
His unique contribution lies in how he applies Web3 principles even to startups that are not explicitly “crypto projects.” In practice, that means asking questions like:
Who owns the data and value your platform generates?
How do you build verifiable trust—through governance, transparency, or technology?
Can your product interoperate with other systems, or is it a closed silo?
What does long-term fairness look like for your users, partners, and ecosystem?
Rather than pushing a specific technology, Zhang focuses on ownership, trust, and interoperability as universal design questions that will shape the next decade of innovation.
“Whether you’re building in AI, healthcare, or education, you can’t ignore the question of who controls the infrastructure and the data,” he notes. “Web3 is part of that conversation, and I’m here to help founders think about it in a grounded, responsible way.”
A Cross-Border, Cross-Disciplinary Bridge
What makes Ryan Zhang stand out is not just his background in U.S. financial institutions or his knowledge of Web3 protocols. It is his consistent effort to bridge worlds:
Between traditional finance and decentralized systems.
Between China and the United States.
Between commercial success and public-interest responsibility.
As he steps onto the NYU stage as a judge and Web3 commentator, Zhang is less interested in predicting which startup will become the next unicorn and more interested in a deeper question: what kind of financial and digital infrastructure will we all have to live with in the years ahead?
His answer, reflected in his work across fintech, community-building, and non-profit initiatives, is clear: it should be infrastructure that is transparent, interoperable, and ultimately built in service of people, not just markets.
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