Boris Pustovoytov — The Russian Travel Entrepreneur, His Crypto Connections, And A Whistleblower Request!
Boris Pustovoytov is a Russian travel entrepreneur; public face of premium, “expedition-style” trips marketed to Russian-speaking high-net-worth clients. Founder of Dubai-based TRVL (a/k/a “TRVL – Beyond Ordinary”) and co-founder of Moscow-marketed NEVEREND. On social media (Instagram), he self-identifies as an entrepreneur and co-founder of Neverend (Sources: TRVL.global, Scam-Or.com).
There are no official fraud charges against Pustovoytov personally. However, his flagship North Pole charter collapsed amid a high-risk crypto payments connection (Evita/Goognin), leaving an $8.5m hole and litigation with Ponant. The episode exposes sanctions-evasion and AML vulnerabilities around his operation and raises sharp questions about counterparties, UBO opacity, and marketing to a sanctioned-exposed client base. (Source: ft.com).
1) Why he matters now
In August–September 2025, TRVL’s charter of Ponant’s Le Commandant Charcot for a “polar party” to the North Pole was cancelled after U.S. authorities arrested crypto-payments founder Iurii (George) Gugnin, whose Delaware companies (Evita Investments/Evita Pay) were brokering charter payments. TRVL then sued Ponant in France, claiming $5.8m already paid (of an $8.5m charter) plus damages; Ponant cited compliance concerns tied to Evita. Russian and international media widely covered the cancellation and suit (Sources: FT.com, Scam-Or.com)
Separately, the U.S. Department of Justice unsealed a 22-count indictment against Gugnin (a/k/a Iurii Mashukov and George Goognin in June 2025, alleging he used Evita to move >$500m through U.S. banks/crypto while concealing sanctioned Russian ties. The DOJ filings do not name Pustovoytov or the cruise transaction. However, according to the whistleblower reports available to us, there are close personal and economic ties between Pustovoytov and Gugnin. (Source: justice.gov).
2) The Scam-Or Project Allegations
In an interesting piece of investigative work, Scam-Or (“Boris Pustovoytov’s Crypto Scandal Sinks Russian Elite’s $8.5M Polar Party”) frames the trip as financed by illicit funds and asserts that TRVL’s UBO is Dmitry Portnyagin (a prominent Russian business blogger and Pustovoytov’s known collaborator). The article leans on FT and DOJ reporting and highlights sanctions/compliance risks around the broker (Evita). We note that its UBO claim is not independently evidenced in the piece; we could not verify TRVL’s ownership in open corporate records.
Context & cross-checks:
NEVEREND’s own site and comms show Portnyagin as co-founder and actively promoting the North Pole expedition, aligning with the “TRVL/NEVEREND ecosystem” narrative — but doesn’t by itself prove TRVL’s UBO (Source: neverend.travel)
FT (paywalled) sets out the cancellation, Evita’s role, the refund dispute, pricing ($70k–$200k per cabin) and client profile, but does not allege Pustovoytov’s personal fraud. ft.com
Russian outlets (TASS, Vesti) cite Pustovoytov as TRVL’s founder and repeat the €7–7.5m claim demanded from Ponant — again, no fraud charges against him (Source: TACC).
Analyst view: Scam-Or’s compliance angle (sanctions risk, third-party broker) is credible and consistent with FT/DOJ. Assertions about illicit origin of guest funds or TRVL’s UBO remain unproven in public sources and are open questions pending documentation (Source: Scam-Or.com).
3) Who is Boris Pustovoytov?
Travel operator & frontman: Markets ultra-high-touch, “expedition-style” itineraries via TRVL (global/English) and NEVEREND (RU-market). Testimonials and marketing place “Boris” front-and-center on trips.
Russian registrations: As an individual entrepreneur (ИП) in Moscow, primary activity “tourist agencies”; the ИП was voluntarily liquidated on 14 Jan 2025. (This doesn’t speak to TRVL/NEVEREND corporate status offshore.) (Source: rusprofile.ru).
Media presence (RU): Profiled in Russian business/travel media as co-founder of NEVEREND; interviews describe premium travel “production” and a North Pole expedition project. Note: one feature is marked “partner material” (sponsored).
4) Timeline of the polar-party collapse (public record)
Oct 2024–May 2025: Marketing ramps; NEVEREND promotes North Pole expedition; TRVL positions as operator.
June 9–10, 2025: DOJ indicts Iurii/George Gugnin; details Evita’s alleged $500m laundering pipeline (no mention of TRVL).
Aug–Sep 2025: Ponant cancels charter citing the payments broker; TRVL sues in France seeking €7m+; media coverage in FT and Russian outlets.
5) Red-flag indicators (AML/sanctions/FC risk)
Third-party crypto payments broker at the center of DOJ sanctions-evasion case. Even if unrelated to the cruise, association risk is high. Why use an unlicensed, crypto-heavy broker in a sensitive, high-value EU transaction?
Sanctions-exposed clientele (Russian elites) + Arctic itinerary with political sensitivities (Svalbard/North Pole) = heightened KYC/PEP/sectoral-sanctions risk. Did TRVL/NEVEREND perform independent PEP/sanctions screening and SOF/SOW verification matching $70k–$200k tickets?
UBO opacity: Public materials link TRVL/NEVEREND to Pustovoytov and Portnyagin, but we found no authoritative registry confirming TRVL’s beneficial ownership. Scam-Or’s claim that Portnyagin is UBO remains unverified. Demand docs.
Corporate segmentation/jurisdictional arbitrage: RU-facing brand (NEVEREND) paired with UAE booking entity (TRVL). Check booking flows, payment processors, and any split-invoicing across jurisdictions.
Voluntary closure of RU sole-proprietor vehicle (Jan 2025) just before the North Pole trip window — possibly routine, but the timing merits review of liabilities/contracts migrating offshore.
6) What we can say — and what we cannot
Supported: Pustovoytov is the public founder/face behind TRVL/NEVEREND; the North Pole charter collapsed after the Evita/Goognin arrest; TRVL is suing Ponant for €7–7.5m; no public fraud charges exist against Pustovoytov.
Alleged but unproven: That TRVL’s funds or guest payments were illicit, or that Pustovoytov personally perpetrated fraud/scam. These are whistleblower and media allegations, not judicial findings.
7) Open questions for further inquiry
Payments trail: Exact on-/off-ramps used by Evita (exchanges, banks, stablecoin rails), KYC files for TRVL, and whether Ponant’s “approved broker” vetting actually occurred as claimed.
Ownership/control: Articles of association/UBO certificates for TRVL (UAE), any offshore affiliates, and contractual links to NEVEREND (RU). (Scam-Or’s UBO assertion remains uncorroborated.)
Client screening: PEP/sanctions checks, source-of-funds attestations for 150+ guests; any refund liabilities or chargebacks post-cancellation reported by TRVL.
Prior complaints: Any consumer, civil or criminal filings involving Pustovoytov/NEVEREND/TRVL in RU/UAE/EU courts; Russian registry shows the ИП ceased activity, but court/arbitration history is sparse in open sources.
8) Analyst assessment (interim)
Pustovoytov built a high-touch travel brand targeting a sanctions-sensitive clientele and plugged a crypto payments intermediary into a large EU charter — a classic AML/sanctions own-goal once the intermediary was indicted. That alone doesn’t make him a fraudster, but it does indicate weak counterparty risk management and heightened exposure to illicit-finance vectors. Until audited ownership records, payment flows, and guest KYC files are produced, treat the ecosystem as high-risk and escalate enhanced due diligence.
Key sources
Financial Times: overview of cancellation, charter sums, Evita’s broker role, and TRVL’s lawsuit.
DOJ (EDNY & OPA): Evita/Gugnin indictment and alleged $500m laundering scheme (context for broker risk).
TRVL site (about/marketing) & NEVEREND news item (Portnyagin co-founder, North Pole promo).
Russian media (TASS, Vesti, RFI-RU): lawsuit sums, quotes naming Pustovoytov as TRVL founder.
Scam-Or Project: investigative framing and unverified UBO claim; treat as allegation pending documents.
Rusprofile (RU registry): Pustovoytov’s ИП (tourism) existed 2017–2025; voluntarily liquidated.
Call for information (Whistle42)
If you worked with TRVL/NEVEREND, were on the North Pole guest list, processed payments, or have internal ownership/payment documents (UBO certificates, KYC files, invoices, broker agreements, sanctions screening), we need to hear from you. Share securely via our whistleblower platform Whistle42. Anonymity respected; verifiable documents are most valuable.
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