eToro has secured sponsorship deals with four French top-flight clubs and entered Formula One through a partnership with BWT Alpine F1 Team. The trading platform is adding AS Monaco, LOSC Lille, Olympique Marseille and Olympique Lyonnais to its growing list of football partnerships, while becoming Alpine's exclusive trading and investment partner for the 2026 season.The multi-year agreements, which begin with the 2025/26 season, make eToro the Official Trading Partner for all four Ligue 1 sides. Financial terms were not disclosed.eToro Returns to Monaco After Previous DealThe deal with AS Monaco marks a reunion between the club and the trading platform. eToro previously served as Monaco's main partner starting in 2021, when the company's branding appeared on the front of the club's jerseys."Our previous collaboration was extremely positive for both organizations, which is why we are confident that this new chapter we are about to embark on together will once again be a fruitful one," said Thiago Scuro, AS Monaco's CEO.AS Monaco is generally a well-regarded club among fintech companies. In 2024, sponsorship agreements with the club were also signed by zondacrypto, a cryptocurrency exchange originating from Poland, as well as Ebury.The partnerships give eToro visibility through pitch-side LED boards and media backdrops at matches. The company will also appear across the clubs' digital platforms and will run educational sessions and match-day events throughout the season.LOSC Lille will feature eToro's logo on its jersey sleeves, the most prominent placement among the four deals.“Beyond visibility, this is a meaningful collaboration,” added Olivier Létang, President at LOSC Lille. “eToro is an innovative, international company that shares our values of performance, transparency, and proximity to its community.”Formula One Entry with Alpine PartnershipIn a parallel move announced the same day, eToro secured a partnership with BWT Alpine Formula One Team for the 2026 season, becoming the team's exclusive trading and investment partner.The Formula One deal represents eToro's entry into motorsport sponsorship as both the sport and retail investing continue growing globally. The partnership will focus on engaging fans through content and experiences throughout the season."We are proud to partner with BWT Alpine Formula One Team ahead of the 2026 season," said Yoni Assia, Co-founder and CEO at eToro. "Formula One is driven by innovation and a relentless commitment to improvement, which strongly align with eToro's mission to equip our users with the financial tools and education they need to meet their evolving investing goals."Platform Builds Out European Sports PortfolioeToro, which serves 40 million registered users across 75 countries, has positioned itself as one of Europe's most active sports sponsors. The company spent 10.7 million dollars on sports sponsorships during the 2024-25 season.The platform extended its deal with Dutch club AZ Alkmaar last year and signed with Nottingham Forest FC in August 2025. The company maintains sponsorships with clubs in England's Premier League, Germany's Bundesliga and Italy's Serie A."Teaming up with Ligue 1 most prestigious clubs – Monaco, Lille, Marseille and Lyon – will help us enhance the sense of community and engagement central to both football and investing," said Valerie Kalifa, eToro's Director of Marketing for France.eToro's expanding football presence comes as betting brands face tighter advertising restrictions in some European markets, creating opportunities for financial services platforms to fill sponsorship gaps.The information emerged in the same week that the fintech announced layoffs affecting 7% of its global workforce, while the share price reacted by falling to record lows.This article was updated at 12:00 PM CET to include information about eToro's partnership with BWT Alpine Formula One Team, which was announced after initial publication. This article was written by Damian Chmiel at www.financemagnates.com.

Finseta reported revenue of £12.4 million for the year ended December 31, 2025, marking a 9% increase from the prior year's £11.4 million. The growth rate represents a significant deceleration from the 26% expansion the company achieved in 2024, when underlying revenue climbed to £11.3 million.The London-listed (LSE: FIN) forex and payments provider ended the year with 1,101 active customers, up from 1,059 in 2024. The company had already reached that customer count by mid-year, suggesting customer acquisition stalled in the second half.Finseta Corporate Business Surges While Individual Clients Pull BackCorporate client revenue jumped 54% compared with 2024 and accounted for 57% of total revenue, reversing the prior year's mix when corporate accounts contributed just 41%. The shift came as high-net-worth individual clients, who typically generate higher margins, reduced activity amid global economic uncertainty linked to tariff developments."While our revenue growth was constrained by macroeconomic factors, the strategic progress and investments we made during the year position us to broaden our offering, accelerate sales growth and increase profitability in the medium term," CEO James Hickman said.The company's gross margin compressed to approximately 61% from 65.7% in 2024, reflecting the heavier weighting toward corporate clients who transact at lower margins but with greater frequency. Adjusted EBITDA dropped to £0.1 million from £2.0 million in the prior year as planned investments in sales teams, compliance functions, and overhead ate into profits.Dubai Operation Ramps Up Faster Than AnticipatedFinseta received regulatory approval in March 2025 to provide payment services in the United Arab Emirates through a Category 3D license from the Dubai Financial Services Authority. The Dubai operation grew faster than the board initially expected, prompting additional investment in the sales team to support accelerated expansion in the region.The company established a new office in the Dubai International Financial Centre and began hiring for sales and compliance roles to onboard corporate and professional clients while building its partner network. Management expects the expanded UAE business to contribute positively to group profitability starting in 2026.During 2025, Finseta also established a full-service office in Canada, launched its corporate card scheme, formed new counterparty partnerships, and implemented UK agency banking in the third quarter. The agency banking capability allows Finseta to issue its own account numbers and connect indirectly to the Faster Payments System.Cash Position Weakens as Investment Cycle ContinuesCash and cash equivalents stood at £1.5 million at year-end, down from £2.6 million twelve months earlier. The company reported net debt of £0.3 million compared with net cash of £0.6 million at the end of 2024.The deterioration primarily reflects reduced operating cash flow in 2025 and approximately £1.1 million in cash outflows from investing activities tied to the company's strategic growth initiatives. Total operating costs for the year came in line with board expectations disclosed at the interim results in September 2025.Management expects to return to cash flow generation in the second half of 2026 as the investments in Dubai, Canada, and new product offerings begin to drive revenue growth. This article was written by Damian Chmiel at www.financemagnates.com.