Compliance Analysis: The Russian Crypto Scheme Choise in Liquidation!
This compliance report analyzes the crypto operation known as Choise (formerly Crypterium), which operates through the domains choise.com and choise.ai. The operation, led by Russian nationals Vladimir Gorbunov, Gleb Markov, and Slava Semenchuk, has raised significant concerns regarding investor losses, regulatory compliance, and operational transparency.
The Liquidition Scenario
The Lithuanian operating entity UAB Choise Services entered voluntary liquidation in April 2025, while investors continue to report difficulties accessing their funds. Customers now rank as unsecured creditors in a Lithuanian liquidation process, having to submit claims (including via the dedicated crypto-asset claim form) to liquidator Alla Gorbunova.
Current information on the website
The Choise scheme does not disclose its “in liquidation” status on its two well-known websites or on social media. The websites still list Lithuanian Choice Services UAB as the registered VASP and operator alongside Charism LLC, which is registered in SVG. However, we were unable to register during our review on November 18, 2025.
When you visit the Choise.com website, a pop-up window simply informs you that the old wallet addresses will no longer work after September 15, 2025. There is no mention of the liquidation.
1. Overview & history
Choise (still operating via choise.com and choise.ai) is the successor of Crypterium, a “cryptobank” project launched in Estonia in 2017 by Russian entrepreneurs Vladimir Gorbunov and Gleb Markov (Source: russoft.org).
Crypterium conducted a large ICO in late 2017–early 2018, raising roughly USD 50–52m according to multiple trackers (Source: CryptoRank). The ICO token CRPT now trades at a tiny fraction of its historical price (down >99% from ICO/ATH depending on the data source).
In June 2022, Crypterium publicly rebranded to Choise.com, described by founder & CEO Vladimir Gorbunov as “the next step in Crypterium’s evolution” and a “MetaFi ecosystem” bridging CeFi and DeFi (Source: Choise.com). In 2024, the group introduced Choise.ai, presented as an AI-driven, B2B crypto-fiat infrastructure and RWA platform, again fronted by Gorbunov as founder & CEO (Source: Choise.ai).
In 2024, the group initiated a CRPT → CHO token merge, exchanging CRPT for the new CHO token via a centralized swap with lock-ups and a complex bonus structure (Source: CoinSpot).
2. Business model & activities
Retail / CeFi & DeFi (“MetaFi”)
According to its own marketing, Choise.com is (or was) a “gateway crypto platform that combines CeFi and DeFi solutions,” offering:
Crypto purchase and swap services
Interest accounts / “deposits”, yield products and liquidity pools
A non-custodial / custodial wallet stack
Cards (crypto-funded Visa/Mastercard) for everyday spending
Access to certain DeFi strategies via in-app interfaces
Earlier Crypterium branding explicitly called the project the “world’s first cryptobank” and described crypto “deposits” generating interest.
B2B infrastructure (Vault, white-label, Vbanq)
Choise positions or positioned itself increasingly as an infrastructure provider:
Vault is marketed as a white-label “cryptobanking” B2B2C solution, allowing companies to “launch a crypto bank” quickly using Choise infrastructure.
Multiple third-party brands (e.g. Gleec Card, others) use legal texts indicating that crypto services and program management are provided by Choise Services UAB, Crypterium AS and Charism LLC (Source: 3gleec.com)
A linked product Vbanq is also mentioned in user claims as being part of the same infrastructure cluster (Source: linkedin.com).
The combination of retail high-yield products and white-label infrastructure magnifies the systemic and AML risk footprint of the group.
3. Legal entities & jurisdictions
Key entities linked to Choise/Crypterium
EntityJurisdiction & StatusRole (per public docs)Key Compliance ObservationsChoise Services UAB (305964183)Lithuania – In liquidation (“Likviduojamas”; liquidation effective 2025, liquidator: Alla Gorbunova)Listed on choise.com as operator of the web and mobile apps; VASP (crypto exchange + custodian wallet). Historically the core regulated entity of the Choise/Crypterium group.The company has ceased VASP operations and is under formal liquidation. Clients must file claims to the liquidator (incl. dedicated crypto-asset claim form). Websites still describing Choise Services UAB as an active provider are misleading/outdated. Users now rank as unsecured creditors in a Lithuanian liquidation.Crypterium AS (14352837)Estonia – Deleted / dissolved (company struck off 28 Mar 2024)Original “cryptobank” entity and CRPT ecosystem operator; referenced in older card and wallet terms.The historic backbone entity of the project no longer exists. This significantly weakens recourse options for ICO investors and early users whose contractual counterpart was Crypterium AS.Charism LLCSt. Vincent & the Grenadines (SVG) – Active (offshore LLC)Listed in card and wallet terms as service provider together with Choise Services UAB and Crypterium AS.SVG is a high-risk offshore jurisdiction with minimal investor protection. No banking licence, no deposit guarantee. Use of this entity for wallets/cards raises jurisdictional and enforceability risks.Vault / Vbanq-related entities (various)Various (often EU + offshore partners)B2B “cryptobanking”/MetaFi infrastructure powering third-party wallets and cards.Extends Choise’s risk footprint to white-label partners and their end-users, many of whom may not realise they are exposed to the Choise infrastructure cluster. Counterparty risk is opaque.https://fintelegram.com/tag/wallettoUAB Walletto (partner)Lithuania – Licensed payment institutionCard issuer/payment partner for Crypterium/Choise-branded cards.Walletto is regulated by the Lithuanian central bank, but Choise acts as programme partner only, not as a licensed EMI/bank. Users’ perception of “bank-like” safety is not matched by Choise’s regulatory status.
4. Ownership & key persons
Public sources and the original Crypterium whitepaper identify the founding core team as (Source: Coindesk):
Vladimir Gorbunov – CEO and Founder
Vladimir Gorbunov, a Russian national, publicly presents himself as the CEO and Founder of Choise on the company’s website choise.ai. Gorbunov has described his projects as having achieved a total capitalization exceeding $1 billion by early 2022.
Allegedly, he is based in Slovakia and has extensive experience in fintech projects, having previously established the Moscow subway loyalty program in Russia.
Gleb Markov – Co-founder
Gleb Markov is identified as co-founder of Crypterium and has an extensive background in Russian fintech and payment services. His previous roles include:
General Manager and Founder at PayQR International (Moscow-based payment services)
Head of Development Department of Payment Services at Svyaznoy Bank
Head of Department of Electronic and Mobile Commerce at Master-Bank
Markov and Gorbunov are confirmed as the duo who founded Crypterium in 2017 in Estonia.
Slava Semenchuk – Co-founder
Viacheslav (Slava) Semenchuk is identified as a co-founder and fintech entrepreneur based in Abu Dhabi, United Arab Emirates (Source: LinkedIn). His background includes:
EY Entrepreneur of the Year award recipient (2014)
Founder of LifePay.ru, a Russian mPOS service sold to a major bank
Multiple blockchain and cryptocurrency ventures including BitCOEN and ProtoLend
Author of six business books
In his LinkedIn profile, Semenchuk conceals his participation in the Cryptonite and Choise schemes.
All three founders have strong connections to Russia’s fintech and payment processing sectors, with operations historically centered in Moscow before expanding internationally.
5. Regulatory framework & licensing posture
Lithuanian VASP – now in liquidation
The central operating entity of the Choise group in the EU has been UAB Choise Services (code 305964183), registered in Lithuania as a virtual currency exchange operator and custodian wallet operator (VASP).rekvizitai.vz.lt
The Lithuanian business registry now lists Choise Services UAB with legal status “Likviduojamas” (In liquidation), with a registered address in Vilnius.rekvizitai.vz.lt An official “Application Form for the Disbursement of Crypto-Assets in the course of Choise Services UAB liquidation” addressed to the Liquidator, Alla Gorbunova, confirms that a formal liquidation process is underway and that clients must file claims to recover their crypto-assets.Scribd
From a regulatory perspective, this means:
Choise Services UAB has ceased active VASP operations and is in the process of winding down.
Any representation on choise.com / choise.ai that describes Choise Services UAB as an ongoing, fully operational service provider is outdated and potentially misleading for consumers and partners.
Scope and limits of the former VASP registration
Even while active, the Lithuanian VASP status:
Did not make Choise Services UAB a bank or an electronic money institution.
Imposed primarily AML/CTF, registration and organisational obligations, but no prudential guarantees or deposit protection for clients.
The long-standing marketing of Crypterium/Choise as a “cryptobank” offering “deposits”, “savings accounts” and “interest” therefore created a structural mismatch between regulatory reality and customer expectations, now aggravated by the liquidation of the EU entity.
Shift to offshore and non-EU structures
With Crypterium AS (Estonia) deleted in 2024 and Choise Services UAB in liquidation in Lithuania, the remaining operational footprint appears to rest increasingly on offshore entities such as Charism LLC in St. Vincent & the Grenadines and non-EU partners. These jurisdictions:
Offer minimal investor and consumer protection,
Provide limited transparency on beneficial ownership, and
Make cross-border enforcement and recovery significantly more difficult for EU retail clients.
Regulatory risk assessment
In summary, the regulatory and licensing posture of the Choise scheme is characterised by:
Formal wind-down of the only EU-registered VASP (Choise Services UAB), pushing existing users into a creditor position in a Lithuanian liquidation rather than a live, supervised client relationship.
A history of aggressive, bank-like marketing (cryptobank, deposits, interest) without corresponding banking/EMI licences.
A jurisdictional pivot toward offshore structures (SVG) and opaque group entities just as user complaints and value losses become most acute.
For compliance officers, payment partners, and institutional investors, Choise must therefore be classified as a high-risk counterpart with escalating regulatory and enforcement risk, particularly in the EU context under MiCA and national consumer-protection regimes.
6. ICO, tokens & investor outcomes
CRPT ICO (2017–2018)
CRPT was issued as an ERC-20 utility token used as “gas” in Crypterium transactions, with a 0.5% burn on each in-ecosystem transaction.
Public data indicate USD 50–52m raised in the ICO/private rounds.
ICO price is variously reported around USD 1–1.5 per token; current prices on several exchanges are fractions of a cent, implying ~99%+ capital loss for buy-and-hold participants.
CRPT → CHO token merge (2024)
In 2024, Choise announced the merge of legacy CRPT into the new CHO token (Source: kucoin.com).
Swap ratio: 1 CRPT = 1.05 CHO + 10% bonus.
Main deposit of CHO locked for 3 months.
Bonus deposit subject to 6-month lock + 18-month vesting, and fully forfeited if the user allows their main-deposit balance to fall by more than 50%.
Exchanges such as CoinEx and CoinSpot performed a one-time automatic swap of listed CRPT balances to CHO (Source: CoinEx).
User complaints suggest that:
Some holders who kept CRPT off-platform or missed deadlines were left with effectively illiquid tokens (Source: Reddit).
Locked CHO deposits significantly restricted exit options, especially in a low-liquidity market.
Structurally, such a centralized, lock-up-heavy swap – combined with yield promises and references to revenue sharing in CHO materials – edges towards securities-like characteristics, especially under MiFID II / MiCA, even though Choise brands CHO as a pure utility token.
7. Fraud Allegations and User Complaints
Systematic Withdrawal Restrictions
Extensive user complaints across multiple platforms document a consistent pattern of withdrawal restrictions and fund access problems:
Reddit Testimonials:A July 2024 Reddit post titled “Way out of choise.com SCAM?” describes the platform as having “an elaborate system where you can deposit funds but cannot withdraw them”. Multiple users report being unable to access their cryptocurrency despite repeated attempts.
One user stated: “I’ve also been scammed by this company. My Bitcoin has been locked while they go through a ‘rebrand’ for over almost 2 years”.
Trustpilot Reviews:The Choise.com Trustpilot page shows a rating of 2.1 out of 5 stars with 220 reviews, with the platform flagged as potentially associated with “high-risk investments”. User complaints include:
“Simply said they have stolen my crypto… the funds were removed from the wallet, which is now empty, but the other wallet never received the funds”
“They’ll steal your funds… withdraws and topping up your card are not working due to ‘transition phase’. Funny enough this is not stated anywhere till you add money onto the platform”
“Cannot get my money for three years now. Very scammy!”
“BLATANT SCAM – If you convert CRPT outside of their website they refund you less than 10%”
YouTube Documentation:A May 2024 YouTube video titled “Choise.com / Choise.ai is a pure SCAM STEALING ALERT” documents the company “preventing people to withdraw or to transfer and to even exchange their cryptocurrency”.
A subsequent August 2024 video documents one user’s successful fund recovery after three months of persistent contact with support, threatening legal action, and directly contacting company executives. The user ultimately uninstalled the app and warned others to stay away from the platform.
Historical Scam Accusations
A May 2021 Reddit post titled “Why Crypterium (CRPT) is a $58m scam and best avoided” detailed concerns about the original ICO, questioning where the substantial funds raised disappeared and criticizing the company’s multiple failed pivots.
BitcoinTalk forum posts from 2021 describe Crypterium as a “BIG SCAMM AND CHEAT” with users reporting locked accounts, ignored support requests, and funds disappearing.
Crowdfunding Platform Concerns
A January 2021 comment on Crowdfund Insider describes Crypterium as “a well elaborated Russia based scam” stating that “In 2018 they run an fraudulent ICO in which they raised 52 million dollars”.
Regulatory warnings
While we did not find direct enforcement actions naming Choise Services UAB itself, several regulators have issued warnings about entities using the Crypterium brand:
CONSOB (Italy) and CNMV (Spain) issued warnings in 2020 against “Crypterium Financial Services” (domain crypteriumfs.com) as an unauthorised investment/financial service (Source: IOSCO, Consob, CNMV, DFSA).
The Bank of Russia lists “CRYPTERIUM-COIN.COM” among projects with signs of an illegal financial pyramid scheme (Source: CBR)
It is not clear, based on public records, whether these clone/variant domains were directly operated by the main Crypterium/Choise group or by third parties abusing the brand. However, from a compliance standpoint, the existence of multiple regulatory warnings against “Crypterium”-branded entities substantially raises the overall risk profile and brand-confusion risk for investors and partners.
8. Conclusion: A Vanishing Structure, Not Vanishing Founders
The facts are uncomfortable and simple:
The Crypterium / Choise ecosystem raised tens of millions of dollars from investors during the 2017–2018 ICO boom.
The original Estonian backbone (Crypterium AS) has been deleted, and the key Lithuanian VASP (Choise Services UAB) is now in liquidation.
Retail investors and users face near-total losses on CRPT and its migration into CHO, while their claims are reduced to unsecured creditor status in a winding-down structure.
The Russian founders and key figures – first and foremost Vladimir Gorbunov and his circle – have not disappeared from public view. They still appear on websites, at conferences and on social media. What has effectively disappeared is the transparent, enforceable corporate framework through which tens of millions were collected and user funds were held.
From a compliance and investor-protection perspective, Choise/Crypterium must therefore be classified as a high-risk scheme with a massive accountability gap: the money flowed in through regulated-sounding entities and “cryptobank” marketing – the entities are now being shut down, while investors are left with write-offs and complex liquidation processes.
Call for Information – Whistle42
FinTelegram will continue to investigate the Crypterium / Choise / Choise.ai complex, including:
The true current beneficial ownership behind the remaining entities and brands;
The use and allocation of ICO proceeds and later token/fee revenues;
Internal policies on withdrawals, account freezes, KYC/AML reviews and the treatment of customer complaints;
Any regulatory inspections, warnings or enforcement actions in Lithuania, Estonia or other jurisdictions.
We explicitly call on:
Insiders, former employees, contractors and service providers of Crypterium, Choise, Vault, Vbanq and related entities;
Investors and users affected by the CRPT ICO, CHO swap, cards, “deposit” products or locked balances,
to share documents, correspondence, screenshots or contracts with us via our whistleblower platform Whistle42.
Submissions can be made confidentially. Verified information about fund flows, internal decisions, and regulatory interactions will help us close this accountability gap and support victims, regulators and law-enforcement authorities in understanding what really happened behind the Choise scheme.
Share Information via Whistle42
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